As part of its emergence as a global company, Thuasne had long desired to have a presence in the United States, which is the largest healthcare market in the world. Thuasne opened a small product development and manufacturing subsidiary, Thuasne North America, in 2001. But it wasn’t until the acquisition of Townsend Design in 2011 (workforce of 140) that Thuasne created the business platform for expanding awareness of its brand and textile compression expertise in the USA. Townsend also brought the Thuasne Group substantial technical expertise in rigid bracing, with products that could be deployed through Thuasne existing global distribution network.
By incorporating the core expertise of rigid braces, Thuasne will continue to invest in the development of innovative technologies, including customized offerings (made to measure) and a strategic focus on specific pathologies.
This focus on specific pathologies integrates the therapeutic properties of Thuasne’s medical devices with the clinical objectives and treatment protocols defined by health authorities and key opinion leaders in the medical community.
As a result, instead of maintaining a traditional focus on products, Thuasne is moving toward a more globalized focus on customized therapeutic solutions that integrate with the diverse health, social and economic needs of different countries.